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Customers from around the world are demanding a different experience – one that’s contextual, persistent and proactive. This requires a vision of a smart, digital world where engagement across devices and software is always secure, always in context, always user defined.

It is our mission to help brands develop and deploy a customer-centric, digital-first business strategy, based on the 360-degree customer view provided by our CEL360™ model, to ultimately increase customer lifetime value and grow your business.

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Customer (Lifetime) Extension

Contrary to popular believe, customer-centricity does not mean you need to put the customer on a pedestal. It means that the company chooses to try and find the best possible solution to fit the customer’s demand (customer-driven). As opposed to producing the best possible product, for which a market needs to be found (product-driven).

As business value is created from customer value, it is vital for a customer-centric company to focus on increasing the lifetime of the customer, in order to increase the business value (net gain) created over the lifetime of the relationship with the customer. We call this customer lifetime extension or simply customer extension.

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Strategic Redeployment

Despite years of cost reductions – to compensate for loss of market share – a majority of businesses still find themselves in dire straits. If this is the case for your business, you might want to reconsider your strategic deployment: from product-centricity (market share) to customer-centricity (share of customer).

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Digital Marketing

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Digital Transformation

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Digital Processes

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Business Model Compass™

Are you really sure you’re on a mission to sustain your business, in this troublesome age of disruption and stagnation? Don’t you want to be absolutely sure your heading is the right one?

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Developer
Edwin Korver

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